Before becoming a full-time coach and mentor to advisers in 2006, John Dashfield spent over 14 years in a prosperous career as a self-employed financial adviser.

Having begun working at the head office of a life assurance company in 1986 he was appointed as the first member of the new Personal Pensions Department on 1st July 1988.

The department grew rapidly and within 18 months he was managing a team of 12 and spending a lot of his time as a pensions technical adviser to the company’s self-employed financial advisers.

Inspired by the advisers and idea of creating his own business John resigned from his position in 1991 and became a self-employed financial adviser.

Starting with just a desk, a phone and a lot of perseverance his business began to grow, and he went on to set up his own IFA practice based in Bromley and eventually in Sevenoaks, Kent.

Since his early 20’s John also had a fascination for practical psychology, personal development and how to get the best out of ourselves.

After reading hundreds of books and learning directly from leaders such as Dr. Richard Bandler, Tony Robbins, Michael Breen, Paul McKenna and Dr. Christina Hall, John became a Licensed Master Practitioner and Business Practitioner of Neuro-Linguistic Programming and a certified coach through The Coaching Academy.

John began coaching financial advisers in 2004 and sold his IFA practice in 2005 to focus solely on his coaching practice.