Become a partner
A smarter way to reach advisers
Join the 35+ product providers and asset managers in our community and boost your brand and business potential.
Introduction
A more effective way to engage advisers
Our partners work with us to:
- Increase visibility among advisers most likely to place business
- Improve efficiency of marketing spend
- Build familiarity and trust over time
- Generate qualified engagement and actionable insight
What we do
We are not a media outlet, we are a community
Advisers join the Panacea community because they want a single place to receive and access provider content, rather than managing multiple emails or searching individual provider websites.
They also recognise Panacea as a platform that supports their interests and represents their needs. That trust underpins consistently strong engagement.
That creates a fundamentally different dynamic:
- Engagement is driven by adviser intent, not interruption
- Content sits within a trusted, relevant environment
- Visibility builds through consistent presence over time
Traditional approaches often rely on:
Panacea focuses on:
Our audience
The scale you can’t ignore
18,000+
UK financial professionals
77%
of on-platform intermediated distribution*
£360bn
assets under management*
*Represents business written by adviser firms within the Panacea community (Finscape, July–Dec 2025)
Panacea’s community includes:
- Holistic financial planners
- Wealth and investment advisers
- Wealth managers
- Specialist advisers across retirement, protection and portfolio solutions
These are professionals already in research, planning and decision-making mode.
What we offer
What our partners get from working with Panacea
- Unlimited access to Panacea adviser newsletters
- Sophisticated, targeted solus email campaigns
- A collaborative, consultancy-led approach
- GDPR-qualified contact data for new business opportunities
- Real-time performance reporting via partner dashboards
In a short exploratory discussion, we can demonstrate how this works in practice and where it could support your objectives.